Brand-U is built by professionals with deep experience in collegiate athletics, media, branding, and athlete development.

We understand the realities athletic departments face because we have worked inside them, alongside them, and with the brands, creators, and partners athletes want to learn from.

Our Background

• Experience working directly with Division I athletic departments
• Hands-on involvement in recruiting, sponsorship activation, and partner integration
• Years spent building athlete-focused media and content strategies within college sports
• First-hand understanding of compliance, NIL boundaries, and department workflows

Brand-U was designed to complement athletic departments, not complicate them.

Our Network

• Brand-U pulls from a vetted network of experienced brand builders
• Social media strategists who have grown national and regional followings
• Influencers with real partnership experience, not vanity metrics
• Content creators who understand storytelling, community-first growth, and platform strategy
• Branding experts who have worked with athletes, teams, and consumer brands